Content Strategist, Writer, Editorial Director and Brand Storyteller with 15+ years of copywriting, editorial, content marketing, brand strategy and in-house agency experience.
Creative, brand strategy and marketing expertise across a spectrum of industries, from start-ups to global brands in E-Commerce, Logistics, Tech, SaaS, Retail, Fashion, Beauty, Weddings and Entertainment.
Customer-first, data-driven approach to editorial direction and content strategy that supports and aligns with business objectives and brand strategy with a distinctive voice, tone and style.
Obsessive attention to messaging details that engage and inspire customers through holistic brand storytelling with cohesiveness, consistency, and connection across all digital channels.
Expert in writing and editing all forms of digital assets across Marketing, Communications and Brand Strategy, from B2B and B2C marketing copy and long-form branded content to brand guidelines, web copy, case studies, thought leadership articles, video scripts, corporate responsibility assets and comprehensive messaging frameworks.